With a population of 7.7 billion in the world, every corner is occupied. Entertainment industry hovers over the highest cloud with remarkable developments each day. In the hustle bustle of a common man, the weekend offers relaxation and citizens find solace in entertainment. There are so many shopping malls with multiple entertainment sources in one go. The retail sector in India has shifted from ‘Haat’, ‘bazaars’, and ‘local markets’ to posh, flamboyant, and flashy shopping malls. Entry of mall culture has completely changed the shopping experience. Shopping is not the only factor in malls but people find malls refreshing, entertaining and socializing.
In India, the mall boom began with the construction of ‘’Cross Roads’’ in Mumbai. Mall culture is growing with changing middle-class lifestyle and influence of media. With this hype of malls, men and women are more than willing to spend their time and money in malls. Just like fitness freaks and business freaks, shopping freaks exist in this society whom we call shopaholics. Consumers for these malls are growing ever-hungry day by day. Even the malls have tactics to lure customers. Malls open bonanza sales, organize events inside malls, make attractive space in shops, and also make shopping exciting with different schemes to tempt and entice huge numbers. Precisely, malls can be entitled as temples of consumerism.
These malls and our shopaholics are contributing their part very well to the Indian economy. Citizens desire international brands like Gucci, Prada, Armani, Chanel, Louis Vuitton, and many more brands. Branded fashion attire was only a dream for people prior to the development of mall culture. Now with Globalization, Malls have found their way through people and whatever the brand one desires, it is easily available. The incredible metamorphosis from mundane to mesmerizing shopping activities is a significant experience and created a revolution in the market, especially in metropolitan cities. Malls turned out to be the institutions for modern consumers and their culture. The vision for future of mall culture is precisely the ‘’Hyper-connected Microcity.’’ Shopaholics find malls interesting as they find entertainment as an adjunct along with their shopping pleasures. The system of ‘all under one roof’ is really appealing for people who wish for entertainment in one go. Customers needs and expectations keep changing and malls are comfortably meeting up to them.
In the era of internet, online shopping makes shopping activities easy as they deliver to our door. It is a generalized perception of society that mall culture is losing its spark because of online shopping facility but still with the entertainment malls provide along with shopping, they continue to flourish with an everlasting spark. Shopping fever can never die and malls only encourage them to be bigger shopping addicts. Not only online shopping sites but any other source can never dampen the flourishing and enduring mall culture.
In India, the mall boom began with the construction of ‘’Cross Roads’’ in Mumbai. Mall culture is growing with changing middle-class lifestyle and influence of media. With this hype of malls, men and women are more than willing to spend their time and money in malls. Just like fitness freaks and business freaks, shopping freaks exist in this society whom we call shopaholics. Consumers for these malls are growing ever-hungry day by day. Even the malls have tactics to lure customers. Malls open bonanza sales, organize events inside malls, make attractive space in shops, and also make shopping exciting with different schemes to tempt and entice huge numbers. Precisely, malls can be entitled as temples of consumerism.
These malls and our shopaholics are contributing their part very well to the Indian economy. Citizens desire international brands like Gucci, Prada, Armani, Chanel, Louis Vuitton, and many more brands. Branded fashion attire was only a dream for people prior to the development of mall culture. Now with Globalization, Malls have found their way through people and whatever the brand one desires, it is easily available. The incredible metamorphosis from mundane to mesmerizing shopping activities is a significant experience and created a revolution in the market, especially in metropolitan cities. Malls turned out to be the institutions for modern consumers and their culture. The vision for future of mall culture is precisely the ‘’Hyper-connected Microcity.’’ Shopaholics find malls interesting as they find entertainment as an adjunct along with their shopping pleasures. The system of ‘all under one roof’ is really appealing for people who wish for entertainment in one go. Customers needs and expectations keep changing and malls are comfortably meeting up to them.
In the era of internet, online shopping makes shopping activities easy as they deliver to our door. It is a generalized perception of society that mall culture is losing its spark because of online shopping facility but still with the entertainment malls provide along with shopping, they continue to flourish with an everlasting spark. Shopping fever can never die and malls only encourage them to be bigger shopping addicts. Not only online shopping sites but any other source can never dampen the flourishing and enduring mall culture.
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